a wide gap in knowledge and information among the wider public regarding personal finance, especially where to invest, how to grow money, how to build a retirement corpus, which products give better returns, and how to plan taxes.

The Indian economy is going through a structural shift. The wealth is not just getting created in physical assets like real estate. There is also a huge amount of wealth being created in stock markets, mutual funds, and also through structured products like alternative investment funds and fixed maturity products.

We call this process, the financialisation of assets, and money is getting shifted from physical assets to financial assets. So personal finance is not anymore about the plain vanilla fixed deposits or investing in real estate as our parents have seen. It’s a fast evolving area with several complex products being made with a young affluent audience in mind.

This is where RupeeIQ comes in. It wants to fill this information gap and help every Indian in strengthening their personal finance. So RupeeIQ helps people in understanding and investing in mutual funds, fixed investment products like small savings, insurance products, retirement, banking services, credit cards, personal loans, home loans, business loans, and tax planning, among others.