Overview

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Status
Acquired by on October 2, 2013
Total Equity Funding
$10.2M in 2 Rounds from 3 Investors
Headquarters:
Mountain View, CA
Description:
Runa provides real-time currency conversion solutions for merchants doing online businesses.
Founders:
,
Categories:
Real Time, E-Commerce, Advertising
Website:
http://www.runa.com
Social:

Company Details

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Runa provides solutions to increase conversions and maximize profits in real-time on online merchants' Websites. In 2008, more than $21 billion was spent on online marketing to drive traffic to online merchant Websites with mechanisms such as display ads, search optimization, lead generation, and affiliate marketing. However, conversion rates of visitors to actual sales on the Website averaged only 2-3%. Over 97% of Website visitors dropped off without making a purchase.

Runa allows online merchants to more than double the conversion rate of visitors. A one percentage point increase in conversions from visitors to sales among all the existing online merchants is equivalent to them spending approximately an additional $7 billion on online advertising at current efficiencies.

Funding Rounds (2) - $10.2M

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DateAmount / RoundValuationLead InvestorInvestors
Oct, 2012$1M / Series A2
Aug, 2010$9.2M / Venture3

Current Team (4)

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Board Members and Advisors (2)

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Offices/Locations (1)

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  • Office

    520 San Antonio Road

    Suite 210

    Mountain View, CA 94040

    USA

Past Team (4)

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