Company Performance Metrics
Rule #65 operates as a cycle shop and online retailer offering bicycles, e-bikes, frames and kids bikes across road, gravel, mountain, cargo and BMX categories. The company supplies cycling components, tools and maintenance products, including brakes, drivetrains, wheels, tyres, cleaning fluids and lubricants. Rule #65 also sells cycling clothing
for men, women and children, helmets, eyewear, footwear and protective gear. Its range extends to bikepacking and touring equipment, bike storage and transport solutions, and child seats and scooters. The business additionally provides ride nutrition and drink products such as energy bars, gels, hydration mixes and recovery supplements. Rule #65 runs an in-house workshop for bike servicing and repairs and offers customer rewards and click-and-collect options through its ecommerce platform.
