Company Performance Metrics
Rugged Rare designs and wholesales lifestyle and personal carry accessories for retailers and dealers. The company focuses on licensed leather goods, including women’s concealed carry bags, men’s wallets, and everyday carry belts under the Smith & Wesson brand. It also offers products under in-house and partner brands such as Cameleon, Armed
Forces, RR Collections, and others. Its catalog includes backpacks, handbags, crossbodies, satchels, totes, duffels, wallets, jeans with concealed carry features, flashlights, and home accessories. Rugged Rare supplies licensed military-themed products such as walking sticks, wooden coin holders, doormats, and ceremonial flag cases. The company sells through a dealer login and wholesale ordering model, serving stores that stock accessories for personal protection, outdoor use, and everyday carry.
