Company Performance Metrics
- Shira Witelson: Founder
RSLT is a TV and streaming measurement platform built for a world where identity-based tracking no longer works. Instead of tracking viewers, RSLT measures what advertising actually changes, such as visits, sales, and conversions, using advanced, highly granular algorithms to quantify incremental lift across linear TV, streaming and CTV, radio, and
video.
Traditional attribution depends on pixels, IP addresses, device graphs, and exposure matching. RSLT does not. The platform works with first-party outcome data and media airing data to reveal real performance and separate overlapping media effects over time.
RSLT also provides marketing mix modeling to support long-term planning and smarter budget allocation. Designed to operate without personal data, RSLT delivers privacy-safe measurement for advertisers, agencies, and publishers across ecommerce, retail, financial services, nonprofits, and other regulated industries.
