Company Performance Metrics
Rowandean Embroidery designs and produces hand embroidery kits inspired by landscapes, gardens, flowers, and wildlife. The company offers a wide range of themed kits in different sizes, from small cards and mini scenes to larger, more complex projects such as landscapes, needlecases, book covers, and accessories cases. Its kits typically include
pre-printed fabrics, coloured organza, threads on organiser cards, beads, sequins, needles, and step-by-step instructions suited to various skill levels. Rowandean Embroidery also supplies embroidery accessories including hoops, fabrics, scissors, needles, and tool kits to support hobbyists. In addition, it publishes instructional content such as the book "Hand Stitched Landscapes and Flowers" by designer Katrina Witten and provides video demonstrations through online channels. The company sells directly through its ecommerce site and through selected craft and retail partners.
