Company Performance Metrics
Saul Elbaum: President
The company product can be seen at Rollewall.com. It creates the beauty of wallpaper w/o paper. It uses ordinary paint and completes an entire room in 2 hours. Rollerwall is better than wallpaper because it cannot peel or tear, there are no seams, and it never needs to be steamed off. Repaint and it's gone. It even works on surfaces that
cannot be wallpapered such as textured walls, stucco, cinder block. furniture, fabric, floors and more.
It works like this: The first part is a 6 inch rollers with a design embossed on the surface. They have 325 beautiful designs and the ability to make more at a small cost. The second part is an applicator that holds 1 or 2 colors of paint. The painting process is easy. Start each wall in any corner, allow each pass to slightly overlap the previous pass, add more paint to the applicator after every few passes, and go!
The business plan is to open a retail store in a mall so people can see the beautiful results. Some people will buy the product and do it themselves. Others will hire one of their licensed painting contractors to do the work. Once this business is shown to work in one mall, it can be franchised and expanded to thousands of malls around the world.
Their design rollers are made in the USA. They are the only manufacturer in the Americas and plan to stay that way because they use special equipment and trade secret technology. They can even make custom designs at a modest cost. There is a source in China, but Chinese rollers are glued together from two parts which leaves seams and limits their designs. Their design rollers are completely seamless.
