on average. The BackHug App gives users total control over their treatment and offers them a bespoke treatment programme based on in-App consultation. BackHug also monitors changes in back relaxation level, using the data to further optimise treatment with AI. BackHug has gained traction with a growing number of paying customers who give the product enthusiastic testimonials and use it 2-3 times a week on average, saving over $500/month versus comparable treatment. With around 16 staff in the UK and Vietnam, the company's aim is to change the lives of 197m+ people with back pain.