zoom by. At Ridley, each one of our employees has cycling coursing through their veins. We live and breathe the sport. This passion is in fact the driving force behind the creation of every one of our Ridley bikes. Designed, meticulously painted and assembled here in Flanders. This is something you’ll feel in every pedal stroke while you take your Ridley out on your Sunday group ride, up that arduous mountain, or alongside the canal on your way to nailing that personal record.