They wanted the color, captions and quality of The Economist, the timeliness of Bloomberg, the personality of your favorite blog and the online destination that doesn’t look like a makeshift way of putting print content onto a website.

When they get a pile of research they want to share, they try to put it into English. They are competitive people and want to break every useful story. They are intellectually vain and want to introduce every new angle. They want to be part of the Google+ generation that puts information with faces and they use them at every opportunity.

Will they succeed in all this with their modest staff and chimp-sized brains? Not always. But hopefully the debris of their efforts will continue to give you a dynamic stopover on your daily meandering of the Internet and instill you with similarly hyper-charged idealistic business objectives that – when they fall short – still stand taller than what’s typically out there.