Company Performance Metrics
- Past Role: Appuntos, Founder
Chiara Sheldon: COO & Strategic Partnerships
Financial Media Networks (FMNs) are changing the way banks and merchants engage with their customers. FMNs turn transaction data into new, high-margin revenue streams for banks and offer merchants precise, high-impact advertising. FMN ad spend is projected to grow at a CAGR of 106% through 2026, highlighting immense potential.
Reworth leads the
FMN space in Latam. We connect banks and merchants through a SaaS platform that delivers personalised, data-driven card-linked offers to millions of cardholders. With exclusive access to transaction data from over 80 million Mexican cardholders (over 45% of the market), Reworth offers a highly valuable audience for FMN ads. This creates an unparalleled opportunity to deliver insights that increase card usage, improve customer loyalty, and drive merchant sales.
Following Mexico, Reworth successfully launched in Argentina and is set to expand into Colombia by Q2 2025, cementing its position as the only value-added services provider in Latam with this scale and strong partnerships. Think of Reworth as Latam’s SaaS answer to the US Chase Bank Ads solution—a trusted partner driving growth and engagement across the region.
