Company Performance Metrics
REVISIO provides television attention measurement and viewing data analytics services for advertisers, agencies, and broadcasters. The company uses its own human body and face recognition sensor technology installed on household televisions to capture second-by-second viewing and attention data. It measures how viewers watch TV commercials,
programs, and connected TV apps such as video platforms, and aggregates these into datasets and tools. REVISIO supplies attention-based metrics that support planning, buying, and evaluation of TV campaigns, as well as analysis for TV program production and promotion. Its services are used to run data-driven PDCA cycles for TV advertising and to compare campaign performance, including against competitors. REVISIO also offers seminars, case studies, and resources explaining how to apply its viewing quality data in marketing operations.
