Reverbs main focus is brandability. Businesses can upload their logs, store names, terms and conditions, contact information and other seller info directly into their store in minutes. Reverb allows business to attach multiple stores to one Facebook page and provides unlimited product catalog on all apps.

The Reverb Framework also allows for the building of custom Facebook Commerce Applications that plug-in into your existing system with API integration.

Currently, in its beta testing phase, Reverb is offering a 30 day free trial. Reverb's public launch date is 1/1/2012.