Company Performance Metrics
- Brandon Lake: Founder and CEO
A few years ago, Western River Expeditions in Salt Lake City, Utah started looking for tour operator software that would manage bookings and compliment core marketing initiatives. A pioneer in the river rafting industry, Western River began guiding guests on Grand Canyon expeditions in 1961. Since then, operations had grown to encompass much of the
Western United States. In addition, Western had just started a sister company in Moab, Utah which would offer just about every type of day tour possible. This sister company was aptly named "Moab Adventure Center."
Western River Expeditions was using custom tour operator software which had become quite antiquated. Moab Adventure Center was taking reservations by phone and entering them into a giant book. As operations grew, the paper process was getting unreliable and the antiquated software was continually having issues. Both companies had excellent marketing programs but neither were able integrate well into the reservation software.
Brandon Lake, head of Sales and Marketing for Western River and Moab Adventure Center was determined to find the best solution possible. In his search for tour operator software, he made a long list of functionality which included much more than just "make reservations." Here are a few items from the list.
