Company Performance Metrics
Research Excellence provides ad-hoc full-service market research for clients in the pharmaceutical industry, medical technology, and medical devices. The company designs and implements qualitative and quantitative studies, including combined approaches, to address communication, usability, market access, and patient- and physician-related
questions. Its services span study design, recruitment, fieldwork, moderation, data collection, analysis, and presentation in collaboration with a network of experienced project leaders and specialized field partners. Research Excellence conducts national and international projects, applying methods such as physician and patient interviews, surveys, ethnographic studies, usability tests, and high-level stakeholder interviews. It also integrates classical and implicit research techniques, such as eye tracking, EEG-based tests, and skin conductance measurements, for selected healthcare research questions.
