Company Performance Metrics
Corey Gottlieb: FounderPast Role: Targeted Social, CEO/ Managing Partner
Kareen Mallet: FounderPast Role: Zindigo, Partner and Fashion Director
eplika Software is a community commerce platform that enables brands to activate their networks of in-store advisors, skincare professionals, makeup artists, creators, and expert sellers as a direct e-commerce channel. Brands including L'Oréal, Chanel, SkinBetter Science, Shu Uemura, Osmosis Beauty, and Elm Biosciences use Replika to turn
their professional communities into attributed sales channels — giving every advisor their own storefront, product curation tools, and AI-powered recommendation engine. Replika is backed by LVMH Luxury Ventures, L'Oréal BOLD, Activate Venture Partners, Boston Consulting Group, and Ernst & Young, and was accelerated by Google, SAP.io, La Maison des Startups at LVMH, and Station F. Founded by Kareen Mallet, former Senior Fashion Director at Neiman Marcus and Bergdorf Goodman.
Founded in New York, Replika Software helps companies transform trusted recommendations into scalable digital sales channels, particularly in industries such as beauty, fashion, and retail where professional expertise and personal relationships influence purchasing decisions.
