Total Equity Funding
$3.18M in 3 Rounds from 4 Investors
Most Recent Funding
$181k Series A on June 22, 2010
San Francisco, California
Reframe It creates a virtual margin alongside websites for users to post comments that can be shared with others.
Content, Publishing, Online Portals

Company Details


Reframe It allows you to comment on the text of any web page without the permission of the site.

We create a virtual margin alongside any web page where users can post comments to be shared with other users and read what others have written. Reframe It makes it possible for users to place any online material in a new light. It allows each user to benefit from the insights of other users who place specific online content in context and share their reactions in the form of online marginalia.

Currently, to discuss a specific idea or excerpt from a webpage, you must email the URL, identify the exact location of the point of interest and then explain why it's interesting. The person who receives such an email often misinterprets what the sender found important because the commentary within the email is out of the context of the specific, critical passage of text. Imagine if discussions take place in one place right next to the website. Reframe It creates this space and makes communication about external information easy and efficient.

Reframe It's mission is to offer the public a space right next to the web where newspapers, bloggers, companies, governments, non-profits and individuals are able to hold one another accountable for the information they convey and withhold from the public. This lets people with relevant expertise confirm good information and it lets them challenge information which is inaccurate, misleading and deceptive so that the broader community of users can benefit from it.

Funding Rounds (3) - $3.18M

DateAmount / RoundValuationLead InvestorInvestors
Jun, 2010$181k / Series A0
Jan, 2010$2.3M / Angel3
Oct, 2008$700k / Angel1

Investors (4)

Current Team (5)


Board Members and Advisors (1)


Products (1)


Competitors (4)

  • Diigo is a social annotation service enabling users to add highlights and notes to any web page.
  • DotSpots is a service enabling anyone to update news in real time with distributed objects of thought or 'dots.'
  • Fleck is an online service that allows users to post public and private text notes on webpages.
  • Sharing your favorite web content.

Offices/Locations (1)

  • HQ

    795 Folsom Street

    San Francisco, California 94103

    United States

Images (6)


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