Pricing
Pricing

Reformation

COMPARE

Overview

Total Funding Amount 
$37M
CB Rank (Company) 
3,927
Reformation
Reformation is a revolution in fashion where design, value, and sustainability coexist.
Categories 
E-Commerce, Fashion, Manufacturing
Headquarters Regions 
Greater Los Angeles Area, West Coast, Western US
Founded Date 
2009
Founders 
Yael Aflalo
Operating Status 
Active
Funding Status 
Early Stage Venture
Last Funding Type 
Series B
Number of Employees 
101-250
Also Known As 
dba Reformation, Ref, Ref Services
Legal Name 
LYMI, Inc.,
IPO Status 
Private
Company Type 
For Profit
Website 
www.thereformation.com
Facebook 
View on Facebook
LinkedIn 
View on LinkedIn
Twitter 
View on Twitter
Contact Email 
customerlove@thereformation.com
Phone Number 
(866) 749-8854

Reformation designs limited-edition collections and manufactures styles in their downtown Los Angeles factory. This allows the company to release designs that reflect the latest fashion trends within a few weeks. By cutting out the middleman and selling in own boutiques and online store, Reformation is able to control costs and pass these savings to customers. Reformation also sources vintage garments and sustainable fabrics and incorporates green practices throughout its supply chain to make beautiful styles at a fraction of the environmental impact generated by most fashion brands.

Read More
Which funding rounds raised the most money?

Funding Rounds

Number of Funding Rounds 
2
Total Funding Amount 
$37M
Reformation has raised a total of $37M in funding over 2 rounds. Their latest funding was raised on Dec 14, 2017 from a Series B round.
Announced Date  
Transaction Name  
Number of Investors  
Money Raised  
Lead Investors  
Dec 14, 2017
Series B - Reformation
3$25M 14W, Stripes Group
Apr 2, 2015
Series A - Reformation
7$12M 14W, Stripes Group

Investors

Related Hubs

Company Tech Stack by Siftery

Reformation uses 21 technology products and services including Google AnalyticsG Suite (formerly Google Apps for Work), and Vimeo.

Website Tech Stack by BuiltWith

Reformation is actively using 69 technologies for its website. These include Viewport MetaIPhone / Mobile Compatible, and SPF.

Web Traffic by SimilarWeb

Reformation is ranked 31,149 among websites globally based on its 1,496,130 monthly web visitors.

Interest Signals by Bombora

Reformation employees are showing high interest in Autodesk University (AU)Job Posting, and Samsung Pay.

Competitors & Revenue by Owler

Reformation has $50M in estimated revenue annually. Reformation competes with EverlaneNasty Gal, and Tobi.

Current Team

Number of Current Team Members 
3
Reformation has 3 current team members, including Senior Director of Business Operations Vahid Redjal.
Vahid Redjal
Senior Director of Business Operations
Jessica Van Sickle
Project Manager
Yael Aflalo
Founder & CEO

Board Members and Advisors

Number of Board Members / Advisors 
4
Reformation has 4 board members and advisors, including Christopher Carey.
Carlos Moreno
Advisor
Aug 2016
Ken Fox
Board Member
Chris Carey
Board Member
Aug 2017

Past Team

Number of Past Team Members 
2
Reformation has 2 past team members, including QA Project Manager Jessica Van Sickle.
Person Name  
Title At Company  
Start Date  
End Date  
Jessica Van Sickle
QA Project ManagerJun 2016Jul 2016
Carlos Moreno
Chief Technology OfficerJul 1, 2014Jul 2016

Recent News & Activity

Number of Articles 
11
Date
Activity

Twitter

Sign up for a free Crunchbase account to follow and track profiles you care about.


Terms of Service | Privacy Policy | © 2019 Crunchbase Inc. All Rights Reserved.