Overview

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Total Equity Funding
Undisclosed Amount in 1 Round
Most Recent Funding
Series A on October 1, 2007 / Undisclosed Amount
Headquarters:
Munich
Description:
Refined Labs is developing an Online Marketing Toolbox that helps agencies, direct SEM advertisers as well as affiliates to optimize their
Founders:
Categories:
Advertising, Semantic Search
Website:
http://www.refinedlabs.com
Social:

Company Details

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Refined Labs is developing an Online Marketing Toolbox that helps agencies, direct SEM advertisers as well as affiliates to optimize their ROI on advertising money spent.

Refined Labs was founded by Thomas Bindl in early 2007 and got a first round of financing from Holtzbrinck eLAB in late 2007.

The first product, Refined Ads, is a fully integrated toolset to manage and optimize Performance Marketing campaigns. It has interfaces for PPC (Google AdWords, Yahoo SearchMarketing, Microsoft AdCenter, Yandex and Baidu), Affiliate Marketing (Zanox, TradeDoubler and affilinet), display marketing, social media and SEO. It is considered Germany's leading performance marketing technology.

Clients include Opodo, Sixt, T-Mobile, experteer as well as leading agencies like metapeople, blue summit, PLAN.NET or OMG4CE.

Funding Rounds (1) - undisclosed

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DateAmount / RoundValuationLead InvestorInvestors
Oct, 2007undisclosed amount / Series A0

Current Team (3)

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Products (1)

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Competitors (6)

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  • Efficient Frontier, an online performance and social media marketing platform, manages social media campaigns for advertisers and agencies.
  • IgnitionOne is a digital marketing company that offers a variety of cloud-based marketing solutions.
  • intelliAd full-stack suite for optimizing your Multichannel Strategy. Founded 2007 by Mischa Rürup and Tobias Kiessling
  • Kenshoo is the global leader in agile marketing software.
  • Marin Software Incorporated (NYSE:MRIN) provides a leading cross-channel performance advertising platform used by advertisers and agencies.
  • Omniture is an online marketing and web analytics business unit enabling clients to manage and enhance business initiatives.

Offices/Locations (1)

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  • Headquarter

    Theresienstraße 4-6

    Munich, 803333

    DEU

Past Team (1)

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Images (3)

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