Company Performance Metrics
Eric Wiseman: Executive Vice President- Jessica Levens: Director of Ecommerce
Reef is a global footwear and apparel brand that specializes in sandals, shoes, and apparel for men, women, and children. It captures the essence of the beach to provide instant comfort, style, and versatility for both core surfers and beach lovers. It is creating casual footwear and apparel that blends function and fashion with technology and
environmentally friendly materials.
Reef’s 30-year heritage was born out of an idea by Fernando and Santiago Aguerre, entrepreneur brothers from South America with a love of surf and beach culture, to create a high-quality active lifestyle sandal. To bring their vision to life, the brothers moved to Southern California to manage the Reef brand, and they set up production in Sao Paulo Brazil in 1984, where they first produced the iconic sandal that made Reef the leader in open-toe footwear.
