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Redband Broadcasting is setting the Internet standard for the creation and distribution of audio programming. They create exclusive news, talk and entertainment programs and deliver them online and on air, combining the explosive range of the Internet with proven on-air reach.
Redband's audio programs are delivered over LookSmart's,
AltaVista's and Sony Music Entertainment's extensive Internet distribution network, as well as third-party Web sites. Through an exclusive partnership with Public Radio International (PRI), Redband programs will be jointly distributed across the Redband Network and the 660 PRI affiliate stations that reach 11 million listeners weekly. Redband is also heard on air in 525 broadcasts on 155 Redband Lifestyle Network-affiliate stations. With its powerful distribution network, Redband reaches a potential 60 million users every month.
