Company Performance Metrics
Launched in December 1999, Recipezaar (originally Cookpoint.com) is an online community for people who like to cook. The site was started by two former Microsoft employees in Seattle. Users have posted hundreds of thousands of recipes to the site and hundreds more are added each day.
The company has been profitable since 2002 and never took
outside funding. On July 19, 2007 Recipezaar was acquired by Scripps Networks (a division of the The E.W. Scripps Company) for a rumored $25 million. Scripps is the company behind HGTV and the Food Network. They've said that Recipezaar will function separate from, but as a complement to FoodNetwork.com.
Recipezaar reported 2.3 million unique visitors in June 2007, which combined with FoodNetwork.com's visitors will increase Scripps Networks' audience share to 19 percent.
In 2010, Scripps Networks rebranded RecipeZaar as Food.com, and phased out the RecipeZaar.com brand. RecipeZaar now redirects to Food.com.
Other cooking/recipe sites include AllRecipes, Snacksby and Google Recipes (part of Google Base).
