Company Performance Metrics
Niamh Sterling: Founder/CEO
Recipe Guru is an automated technology platform that converts physical cookbooks from leading Global publishers, into individual, digitized, bite-sized recipe content. Our engine recognizes the individual components of a recipe including photographs, metadata, methodology, title etc, we scrape out that data, add taxonomy & tagging for better
discovery & reconfigure it into digital content suitable for many platforms. We then sell this digital content to our customers: Grocery Retailers, Smart Appliance Manufacturers, FMCG's and Lifestyle Platforms. Our game-changing innovation coupled with our unique publisher partnerships, not only helps maximize our customer's digital marketing ROI but also inspires and improves the lives of the half a billion consumers who search for recipes online every month. Each publisher can upload, publish, unpublish & manage editorial aspects of their content including measurement of the activities & revenue their content has realized within the Recipe Guru core platform & dashboard.
Each publisher portal enables rapid upload of publisher content. Our platform consumes individual recipes, entire raw e-pub and XML files. Through machine learning, our servers recognize variations of publisher’s ‘house-styles’.
Scalability of the Recipe Guru process to import e-pub books will enable us to process up to 20 e-pub books per day with a 93% success rate.
Recipe Guru will deploy our core platform to AWS. However, we understand that geographical deployment of our services may be influenced by the evolution of the EU General Data Protection Regulations and specific requirements of publisher partnerships.
The Recipe Guru platform will be built with the following characteristics: PHP (Version 7), Laravel PHP Framework 5.1 LTS, Nginx, MySQL
The Recipe Guru Engineering process is premised upon the following principles: Agile feature development, Continuous Integration & Automated testing. We use Jira, GIT & Bamboo to tools to deliver on our principles.
We operate on a revenue-share basis with our publisher & chefs to ensure their continued vested interest in our mutual success. We provide our publishers with long-tail monetization, increased digital footprint for their valuable authors, access to new audiences & real-time data on consumer preferences. Our customers know they can now access previously unobtainable celebrity chef content at a fraction of the cost it would take them to collaborate directly with the chefs..
