Company Performance Metrics
- Chip Meyers: Co-Founder & Chief Executive Officer
ReactX enables the programmatic buying and selling of high impact, large canvas type ads in RTB platforms like Appnexus. Through our proprietary technology, ReactX helps global supply and demand clients leverage a marketplace for native and premium programmatic. Regardless of the brand’s custom creative sizes or the publisher layout, using ReactX
technology will always result in 100% viewable impressions for the buyer. With the ever increasing shift to a ‘responsive’ more fluid site design for premium publishers, ReactX is insuring that brands and publisher can leverage at scale ‘adaptive’ creative programmatically on whatever platforms and devices their intended audience uses.
ReactX eliminates manual rich media development on custom integrations across multiple sites and channels by turning these creatives into ‘standardized’ ad units. Our suite of tools enables brands to connect to a wide variety of existing creative sources to generate a top-of-the-funnel brand lift opportunity on targeted inventory. Publishers can now utilize video and rich media in previously unused space across their entire networks without burdening their limited tech and dev resources.
