allow them to earn 100% from sales on websites including MySpace, Facebook, personal websites, and blogs. In addition to pay as you go downloads, fans could stream full-length music for free, create, manage and share concert calendars, photos, reviews, playlists, and explore new music through a proprietary search engine called 'The Rippler’.

A patent pending smart search engine using recommendation technology, ‘The Rippler' was developed by RAWRIPs sister company Rockbury Media International. The exploration engine automatically analyzed each track by a number of characteristics that were indexed and cross-referenced with RAWRIPs catalogue of songs. Through this, songs were revealed to fans based on similarities in sound, allowing fans to discover new music, and artists to connect to new fans. Artists could get instantly recommended from more popular acts based on how they sound and acquire new fans, without needing an existing fan-base or statistics.

RAWRIP took the successful elements of other services and mixed in fresh new ones, ensuring that the combination of propositions made RAWRIP a truly unique and needed solution in the market. Based on a multiple-streams revenue model, including advertisement, merchandise, tickets, and value added subscriptions, RAWRIP beta was successfully launched in July 2008 and was focused on launching its mobile solutions and new services including a unique label back-end allowing all labels to control, manage and analyze their artists, statistics and demographic information. In addition, RAWRIP portals were in production for the fast growing markets of China, Russia and India.