Company Performance Metrics
Meredith Parfet: CEO, Founder
Ravenyard is a crisis management consultancy that helps companies and leaders navigate challenging situations. That ranges from traditional crisis management to more routine types of professional hardship. Our approach fuses technical expertise in law, finance, and branding with a commitment to well-being. And because all crisis is about the humans
involved, we start there.
WHAT SETS RAVENYARD APART
Crisis management is typically handled by PR firms, but we believe that outward-facing communications are only one aspect of an incredibly complex picture. In a crisis, how do you communicate to your employees, your investors, your community? How do you balance your legal strategy and regulatory response with your brand reputation? And how do you manage the experience? Because crisis brings very specific challenges, our approach includes:
OPERATIONAL RESPONSE TO CRISIS - Process-based orientation with checklists and timelines - Systematic communications analysis SUPPORT FOR LEADERS AND TEAMS - Help to avoid burnout and distraction - Focus on how crisis affects family and community relationships "WALK-IN-READY" TECHNICAL EXPERTISE - Deep experience in law, finance, and marketing/communications
