decision-making support, visual asset prototyping, and long-term journey performance monitoring. Raskia conducts activities such as ethnography, social listening, root cause analysis, and persona mapping to understand service ecosystems. It designs interactive user interfaces using tools like Figma and helps align target KPIs with appropriate digital tool suites. The consultancy also manages customer journey mapping, usability testing, and iterative service improvements for clients in regulated sectors including public services, fintech, retail banking, and energy.