accelerating the ability to test, learn and optimise. • Identify true VIPs and create strategies that build and track their engagement • Easy revenue forecast modelling, so brands know what it'll take to hit whatever revenue targets they're trying to achieve in seconds. • See how recent activity impacts predicted Customer Lifetime Value, so they can stop, continue or adjust to optimise acquisition.

Our CRM personal data fields tool takes multiple customer data sources as inputs and uses customised logic to create rich metadata that can be used to personalise campaigns.

This enables brands to: • To trigger, segment and personalise communications via their existing email marketing tools • Use multiple sources of customer data to increase personalisation, not just that which sits in a duplicated state within the e-commerce platform.