Company Performance Metrics
Steve Schuster: CEO & Founder
Rainier Communications was founded in 1993 by an engineer-turned-marketer who was disappointed by PR agencies that overpromised but under-delivered. Without the ability to truly comprehend innovative technologies and the markets that would adopt them, existing agencies couldn’t connect the dots needed to communicate effectively. The result was the
birth of a PR and marketing agency that has consistently delivered strategic added-value to the process of crafting and communicating what Rainier calls “the stories of human invention.”
To this day, Rainier holds true to its mission as “technology’s most credible voice,” playing a central role in the global high-tech landscape. As technology storytellers for clients ranging from startups to multi-national giants, Rainier has earned a reputation for credibility and creativity, using progressive techniques to develop and communicate narratives that transcend the routine approach of typical marketing and PR programs. Rainier’s unique Market Engineering™ Methodology guides technology companies through a rigorous process that results in messaging specifically designed to drive market beliefs and market behavior.
The agency has a proven record of recognizing and capitalizing on technology megatrends, strategically crafting client stories with maximum and immediate relevance for analysts, media and all key stakeholders. In addition to hard-hitting traditional PR and content strategies, Rainier’s applied social media and SEO expertise results from an early and active embrace of advanced digital marketing practices.
Rainier’s clients represent a global portfolio of technology companies ranging from multinational giants to fledgling startups. With an exclusive focus on B2B technology marketing across a wide range of domains and vertical markets, Rainier has helped hundreds of companies drive brand penetration, market exposure and business results. Its strategy-centric emphasis on technology aptitude and market engineering makes Rainier the one agency that consistently connects the dots other agencies can’t even see.