action may be optimised by QueryClick’s unique attribution forecasting technology, which uses machine-learning and historical data to simulate billions of future outcomes. This enables QueryClick consultants to proactively identify adjustments to its clients’ strategies across marketing channels in near-real-time, maximising investment performance beyond the capabilities of its competitors.

Additional unique technologies enable proprietary optimisation techniques that underpin QueryClick’s services, including paid and organic search, programmatic display, conversion rate optimisation, social campaigns, content and insights. Clients include New Look, EE, BT Group and Tesco.