the QLIKTAG Platform, brands, manufacturers or retails can assign an internet identifier called the 'QLIKTAG' and a "digital twin" for each batch, product or serial instance of their product enabling them as internet connected products or smart products. This enables the product to send or receive information over the internet through it's lifecycle enabling a wide range of smart applications & business processes from traceability, authentication, personalisation, activation, customer engagement, re-order and more.