became an additional catalyst for change and PZU’s offensive turn towards modernity, was its IPO in 2010. The value of the public offer was almost 8.1 billion PLN and was the largest IPO not only in the history of the Polish capital market, but also in Central and Eastern Europe since the beginning of the economic transformations, as well as throughout the whole of Europe since 2007. PZU’s shares have ended up on the accounts of 250 thousand individual investors.

PZU Group is the leader in both non-life and life insurance on the Polish market. Innovativeness, ethics in operation and adaptation to the increasingly demanding market conditions constitute the basis for PZU’s rapid expansion. The year 2014 saw a clear growing trend of PZU in the non-life insurance sector thanks to the changes made to customer service and the implementation of new solutions. Furthermore, PZU is planning on reaching a wider scope of clients thanks to its acquisition of the leader of the direct insurance market, i.e. Link4 – thus through the use of two brands.

With each year, PZU Group expands its operations in Central and Eastern Europe. PZU Group also ranks first in terms of written premiums in the non-life insurance market in Lithuania and Latvia. PZU Group satisfies the fundamental needs of ca. 16 million customers in Poland in the area of security and stability, including 12 million customers in the area of group and individually continued life insurance. PZU’s customers have access to the largest sales and postsale service system among Polish insurers. It includes 414 branches, 9.1 thousand exclusive agents, 3.2 thousand multiagencies and electronic distribution channels (call centre, the Internet).

PZU Group is also an important player on other segments of the Polish financial market, such as investment fund companies, open pension funds, and employee pension plans. PZU Group is also expanding its operations in health care.