campaigns. It incorporates automation features like a protective protocol to govern ad spend and maintain target performance when managers are unavailable. A no-code canvas workflow builder allows users to design custom logic that reacts to events such as low stock, changing demand, or shifting acquisition costs. The system is designed to replace multiple separate tools by orchestrating end-to-end business workflows from a single interface. pyke focuses on direct-to-consumer and online retail brands that want to move from manual analytics toward automated, data-driven operations.