Overview

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Total Equity Funding
$17.1M in 3 Rounds from 3 Investors
Most Recent Funding
$7.2M Series B on October 3, 2013
Headquarters:
Herzliya
Description:
Pursway transforms existing customer and prospect databases into customized social graphs that provide marketing insights via algorithms.
Founders:
, ,
Categories:
Ad Targeting, Analytics, Enterprise Software
Website:
http://www.pursway.com
Social:

Company Details

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Founded:
2005
Contact:
972 9 951 8147
Employees:
11 - 50 | 4 in Crunchbase

Pursway dramatically improves customer acquisition, cross-sell and retention by unlocking the power of relationships between people in your customer and prospect base.

Using sophisticated algorithms and its proprietary database, Pursway transforms existing customer and prospect databases into an exclusive social graph mapped from thousands of open web sources. These social graphs are designed to mathematically identify actual relationships between people, empowering marketers with the knowledge they need to motivate individuals demonstrated to have influence over the purchasing decisions of others.

Using the Pursway Influence Value Order (PIVO) technology, marketers have seen a 2-5X lift in program ROI with major improvements in customer acquisition, cross-sell and retention

Funding Rounds (3) - $17.1M

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DateAmount / RoundValuationLead InvestorInvestors
Oct, 2013$7.2M / Series B3
Oct, 2011$1.4M / Series B2
Feb, 2010$8.5M / Series A2

Current Team (4)

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Offices/Locations (2)

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  • Israel

    15 Abba Eban Street

    Mail Box 4125

    Herzliya, 46140

    ISR

  • USA

    303 Wyman Street

    Suite 300

    Waltham, MA 02451

    USA

Past Team (4)

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Images (1)

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