Total Funding
65
77
Total FundingPre-Seed raised
Growth Score 65 in past quarter
-6 pts
Heat Score 77 in past quarter
16 pts
Company Performance Metrics
Score
Trend
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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
Recent Milestones
Raised Funding Round
Jan 1, 1970
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Raised Funding Round
Jan 1, 1970
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Raised Funding Round
Jan 1, 1970
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38675
Purple Metrics is the Marketing Mix Modeling software specialized in measuring the effects of branding investments.
About the Company
Purple Metrics is a Marketing Mix Modeling (MMM) software specialized in measuring the effects of branding investments. Using machine learning and advanced statistics, the model quantifies the impact of marketing investments on business outcomes without relying on clicks. Based on this analysis, the product suggests optimizations to the investment
mix to increase incremental results.
Women Founded