Purple Metrics - Crunchbase Company Profile & Funding

Q: Where is Purple Metrics's headquarters?

Purple Metrics is located in São Paulo, Sao Paulo, Brazil.

Q: Who invested in Purple Metrics?

Purple Metrics has 4 investors including Igor Mascarenhas And 040 Ventures.

Q: When was the last funding round for Purple Metrics?

Purple Metrics closed its last funding round on obfuscated from a Pre-Seed round.

Q: How much funding has Purple Metrics raised to date?

Purple Metrics has raised obfuscated.

Overview

Purple Metrics

Total Funding

obfuscation

Growth Score

Heat Score

Company Performance Metrics

Score

Trend

About These Metrics

AI Content may contain mistakes and is not legal, financial or investment advice.

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Growth Score - The measure of growth based on company activity, operational metrics, and investments

Growth Trend - The change in the growth score over the given time period

Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity

Heat Trend - The change in the heat score over the given time period

Recent Milestones

Raised Funding Round

Jan 1, 1970

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Raised Funding Round

Jan 1, 1970

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Raised Funding Round

Jan 1, 1970

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About Purple Metrics

CB Rank

38675

Purple Metrics is the Marketing Mix Modeling software specialized in measuring the effects of branding investments.

Founded

obfuscation

Private

Pre-Seed

São Paulo, Sao Paulo, Brazil

11-50

www.purplemetrics.com.br

Analytics

Brand Marketing

Marketing

Predictive Analytics

SaaS

Funding Rounds

Pre-Seed

OBF

obfuscation

Details

Legal Name

Purple Metrics LTDA.

Also Known As

Purple, Purple Metrics

Operating Status

Active

Company Type

For Profit

Founders

Eduardo Tolmasquim, Guta Tolmasquim, Lucas Yokota

About the Company

Purple Metrics is a Marketing Mix Modeling (MMM) software specialized in measuring the effects of branding investments. Using machine learning and advanced statistics, the model quantifies the impact of marketing investments on business outcomes without relying on clicks. Based on this analysis, the product suggests optimizations to the investment

mix to increase incremental results.

Contact Email

oi@purplemetrics.com.br

Diversity Spotlight

Women Founded

Predictions & Insights

Growth Prediction

See this Growth Prediction

Products & Services

Purple Metrics Marketing Attribution Software

Software that centralizes marketing data from branding to performance and uses AI and statistical modeling to attribute the impact of each marketing channel on business results without relying on clicks.

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Financials

Company Funding

Funding Rounds

Investors

Total Funding Amount

obfuscation

Number of Funding Rounds

Unlock company funding data, including rounds, dates, amounts, and investors.

Announced Date	Transaction Name	Number of Investors	Money Raised	Lead Investors	Funding Type
obfuscated obfuscation	Pre Seed Round - Purple Metrics	4	obfuscated obfuscation	Astella	Pre-Seed
obfuscated obfuscation	Pre Seed Round - Purple Metrics	4	obfuscated obfuscation	Astella	Pre-Seed
obfuscated obfuscation	Pre Seed Round - Purple Metrics	4	obfuscated obfuscation	Astella	Pre-Seed
obfuscated obfuscation	Pre Seed Round - Purple Metrics	4	obfuscated obfuscation	Astella	Pre-Seed
obfuscated obfuscation	Pre Seed Round - Purple Metrics	4	obfuscated obfuscation	Astella	Pre-Seed

Funding Rounds

Total Funding Amount

obfuscation

Number of Funding Rounds

Unlock company funding data, including rounds, dates, amounts, and investors.

Announced Date	Transaction Name	Number of Investors	Money Raised	Lead Investors	Funding Type
obfuscated obfuscation	Pre Seed Round - Purple Metrics	4	obfuscated obfuscation	Astella	Pre-Seed
obfuscated obfuscation	Pre Seed Round - Purple Metrics	4	obfuscated obfuscation	Astella	Pre-Seed
obfuscated obfuscation	Pre Seed Round - Purple Metrics	4	obfuscated obfuscation	Astella	Pre-Seed
obfuscated obfuscation	Pre Seed Round - Purple Metrics	4	obfuscated obfuscation	Astella	Pre-Seed
obfuscated obfuscation	Pre Seed Round - Purple Metrics	4	obfuscated obfuscation	Astella	Pre-Seed

Investors

Unlock company funding data, including rounds, dates, amounts, and investors.

Investor Name	Lead Investor	Funding Round	Partners
Igor Mascarenhas	—	Pre Seed Round - Purple Metrics	—
Igor Mascarenhas	—	Pre Seed Round - Purple Metrics	—
Igor Mascarenhas	—	Pre Seed Round - Purple Metrics	—
Igor Mascarenhas	—	Pre Seed Round - Purple Metrics	—
Igor Mascarenhas	—	Pre Seed Round - Purple Metrics	—