Company Performance Metrics
Purefresca operates as an online retailer of Arabian and international perfumes and as a provider of cleaning services. The company trades online as Purefresca Perfumes, offering curated men’s, women’s and unisex fragrances from brands such as Afnan, Lattafa, Ahmed Al Maghribi, Khadlaj, Rayhaan and Riiffs. Its ecommerce site allows customers across
multiple European countries to browse collections by brand, gender and fragrance type, and purchase perfumes and curated bundle deals. In addition to fragrance retail, Purefresca provides domestic and commercial cleaning services that cover regular property upkeep as well as deep cleaning tasks. This cleaning offering targets households and businesses that require scheduled or one-off cleaning support. By combining a digital retail platform with local property services, Purefresca serves both online fragrance shoppers and facilities needing cleaning solutions.