and other websites. The latest model, the Flip Ultra, has been the best-selling camcorder on Amazon.com since the day of its debut, capturing about 13% of the camcorder market.

It captures video in 640x480 resolution at 30 frames per second. It uses 2 AA batteries. It lacks a memory card extension slot but can be connected to a computer with its pop-out USB connector, without the need for a cable. It is simple to use, lacking most of the features of more advanced cameras. Depending on memory size, the current ("Ultra") model camera retails for $150 (1 GB flash memory for about 30 minutes of video) or $180 (s2 GB flash memory).

Pure Digital Technologies was acquired in 2009 by Cisco, and in April 2011 Cisco announced it was shutting down the Flip line.