simple for shoppers and merchants alike. After scanning a receipt at any business, the shopper is entitled to a reward – in most cases it is cash back, but it can also be a free meal, free clothing, free haircut, or a gift card. Merchants get real-time data about their customers’ buying habits, as well as social and other demographic information that allows them to provide their loyal customers with targeted offers and rewards. The company debuted in Southern California with 147,000 local businesses and has seen thousands of downloads of the application in the few weeks since launch. You can download the “Punchcard Official” app from the Apple App Store for iOS and the Android Market for Android users.

Gigway and Punchcard are part of the Idealab family of companies.