Company Performance Metrics
Founded in 2003 by Matti Leshem and headquartered in Los Angeles, Protagonist creates Brand Energy by using an array of skills in marketing, entertainment and strategy, with a critical focus on design. We begin where advertising agencies end. Because people have become immune to the messages of conventional advertising. Because it’s the 21st
Century, and people are communicating in more and more sophisticated ways. With the idea always at the center — always informing the work — we employ our skills and passions in a handful of key categories: high-level brand strategy, conceptualization and execution of big ideas, social media campaigns, development of original IP, innovation in all its forms, and production of events for both consumer and stakeholder engagement.
We also develop and produce television, film and branded entertainment, often tapping into our deep and invaluable relationships in the entertainment community to collaborate with the most influential and accomplished creative talent in the world. Our brand management division seeks out and cultivates market opportunities in personalities with marketable brand potential, developing the concepts and relationships that generate revenue and brand value.
