Company Performance Metrics
Tracking202 Inc was a bootstrapped software development company that specialized in affiliate pay-per-click (PPC) analytics tracking software and internet marketing tools targeted toward affiliate marketers. They created the first open-source analytics software for affiliates (Prosper202), which became widely popular, and at its peak, tracked over
$75M+ in annual revenue for its users. It also operated an affiliate network (Revolution202) and had a paid hosted version of its software (Tracking202 Pro). With its large fanbase of open-source users, the company had over 22+ user-hosted regular in-person meetups groups (Meetup202) in over 22+ cities around the world. . The company was later acquired for $1.5M by Blooksy Interactive LLC in November 2009.
In May of 2010, Tracking202 Inc was re-acquired back by the founders who left and sold it to former partners. The company was run for many years thereafter and eventually shut down.