Tracking202 - Crunchbase Company Profile & Funding

Overview

Tracking202

Heat Score

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Score

Trend

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About Tracking202

Real-time Analytics & Optimization Tool for SEM, SEO and Social.

Closed

Founded

obfuscation

Private

San Francisco, California, United States

11-50

tracking202.com

Advertising

Affiliate Marketing

Software

Details

Legal Name

Tracking202 Inc

Also Known As

Prosper202

Operating Status

Closed

Company Type

For Profit

Founders

Steven Truong, Wes Mahler

About the Company

Tracking202 Inc was a bootstrapped software development company that specialized in affiliate pay-per-click (PPC) analytics tracking software and internet marketing tools targeted toward affiliate marketers. They created the first open-source analytics software for affiliates (Prosper202), which became widely popular, and at its peak, tracked over

$75M+ in annual revenue for its users. It also operated an affiliate network (Revolution202) and had a paid hosted version of its software (Tracking202 Pro). With its large fanbase of open-source users, the company had over 22+ user-hosted regular in-person meetups groups (Meetup202) in over 22+ cities around the world. . The company was later acquired for $1.5M by Blooksy Interactive LLC in November 2009.

In May of 2010, Tracking202 Inc was re-acquired back by the founders who left and sold it to former partners. The company was run for many years thereafter and eventually shut down.