Company Performance Metrics
Harjaap Mann: Founder & Managing Director
Proof of Performance Data Services (PoP), an independent company with the largest database of assets across India for the Outdoor advertising industry supported by auditable, tamper proof videos hosted on a cloud based platform. This translates into a wealth of information across more than 50,000 media assets and this number continues to grow every
month.
They use, for the first time in India, a proprietary video analytics based data mining capability that offers a simple but powerful solution. Vehicle mounted infrastructure is used to capture real time videos spanning more than 12,000 kms every month. A robust and tested data mining and machine learning algorithm then extracts information from these videos and annotates data within the video as per client’s requirement.This intelligence is then offered to Brands, Media owners and Agencies on a subscription based model to help efficiently monitor and plan their spends in the Out of Home segment and deliver enhanced return on investment.
