Company Performance Metrics
Pro Public is a research bureau that conducts public opinion surveys and participation projects for governments and public organizations. The company focuses on reaching the wider public, including the so‑called “silent middle,” by designing accessible online questionnaires and broad outreach campaigns. Pro Public offers services such as
environmental analyses of media and online discussions, focus research for political negotiations and policy formation, and thematic surveys on issues like taxation, sustainability, mobility, safety and social policy. It also provides advisory support on interpreting results, creating infographics and communicating outcomes back to residents. In addition, Pro Public delivers trainings on topics including analysis and research, citizen participation, question design, environmental analysis, reputational management, TamTams and newsroom organization. The firm runs the Vragendokter service and a quarterly newsletter to help communication teams improve question quality and resident engagement.