customers' loyalty. The gamification of the users experience thanks to online negotiation allows to target new clients segments, including GenZ and milenials. Thanks to AI-bidding algorithms, PrivateDeal optimizes companies' pricing to match the actual market’s demand. Moreover, the system allows to determine instantly the conversion point of the services &products as well as the propensity to buy of the visitors and the psychological price of their products (price that users are ready to pay).