Company Performance Metrics
Brian Ross: Co-Founder & Chief Product Officer
Privakey’s mission is to simplify how people confirm their identities, assert their intent and respond to any challenge. We improve the customer experience and security of digital interactions by eliminating the reliance on passwords, “security” questions and other forms of identity confirmation that introduce known security vulnerabilities and
frustrate users.
Our embedded software solution transforms existing mobile apps into strong customer authorizers, streamlining many existing workflows. Services use Privakey to send users challenges—a new form of secure engagement within apps. Challenges include traditional identity assertions, confirmations of intent and any type of message that may require a response. Challenges can be as simple as a Yes/No response from a user, to as rich as digitally approving actionable contract terms.
Privakey works by turning users’ mobile phones into cryptographically-based, secure customer identifiers. Customers using Privakey-enabled apps simply respond to challenges delivered to their phones with a message body that can contain any type of interactive digital content such as HTML, PDFs and forms. Once the user has responded to a challenge, it is digitally signed and returned to the sender. To ensure a frictionless, but secure user experience, challenges can be configured to require a user to assert a biometric or PIN as a second factor of assurance.
