Company Performance Metrics
The company is a joint venture between Multiplus, Brazil’s leading loyalty network, and Aimia, a global leader in loyalty management headquartered in Canada.
The joint venture is a Loyalty and Marketing Services company, focused on highly specialized sectors such as financial services, airline and retail/consumer goods, operates as a
consumer strategy/relationship and high value-added services provider to its customers and affiliated partners.
The main scope of the business is to sell marketing services to its customers and affiliated partners with the objective to generate incremental sales, increased loyalty and in-depth knowledge of their respective consumer base. The identification and design of potential strategic solutions may include the conceptualization and design of loyalty schemes and programs aiming at converting the customer’s consumers into valuable members of the loyalty program, influencing their desired behavior through the offering of a vast reward portfolio available for redemption.
