Mario's; Casey's; a family of authentic Irish pubs operating under the trade-marks Fionn MacCool's, D'Arcy McGee's, Paddy Flaherty's, and Tir nan Óg; and Belgian-style brasseries operating under the trade-mark Bier Markt.

Prime has a number of competitive strengths that have helped the company maintain a leadership position in the Canadian casual dining industry. The operation of multiple brands mitigates risk through diversification, allows increased sector penetration, increased local market penetration and greater flexibility. In addition, its "just right" pricing strategy attracts Guests in both good and bad economic times. Also contributing to the success of Prime is its position as a chain operating in an industry composed largely of independent operators, attractive franchise program and experienced management.