Company Performance Metrics
- John Verdon: Vice-President – East Side Mario’s Marketing
- Nalini Barma: Vice-President - Human Resources
Prime Restaurants Inc. ("Prime") franchises, owns and operates casual dining restaurant brands and premium Irish pubs in Canada. The founders of Prime, pioneers since 1979 in the Canadian casual dining industry, opened the first Casey's restaurant in 1980 in Sudbury, Ontario. Today, Prime's portfolio includes: East Side
Mario's; Casey's; a family of authentic Irish pubs operating under the trade-marks Fionn MacCool's, D'Arcy McGee's, Paddy Flaherty's, and Tir nan Óg; and Belgian-style brasseries operating under the trade-mark Bier Markt.
Prime has a number of competitive strengths that have helped the company maintain a leadership position in the Canadian casual dining industry. The operation of multiple brands mitigates risk through diversification, allows increased sector penetration, increased local market penetration and greater flexibility. In addition, its "just right" pricing strategy attracts Guests in both good and bad economic times. Also contributing to the success of Prime is its position as a chain operating in an industry composed largely of independent operators, attractive franchise program and experienced management.

