Start Free Trial
Pricing
Log In
Log In
Upgrade browser for full Crunchbase experience. You're accessing Crunchbase in a browser that is no longer supported.
Learn More
Pricer Logo
Pricer Growth Score
87
CB Rank
59503
Heat Score
78
Pricer is a in-store digital shelf-edge solutions.
Founded
obfuscation
PublicPost-IPO Debt Atlanta, Georgia, United States101-250 pricer.com
Apps
Information Services
Information Technology
Retail Technology
Overview

Pricer
Total Funding
obfuscation
Growth Score
87
Heat Score
78

Total Funding
obfuscation
obfuscation
Post-IPO Debt raised
obfuscation
Growth Score87
-6 pts
in past quarter
Heat Score 78
-5 pts
in past quarter

Company Performance Metrics

Score
Trend
AI Content may contain mistakes and is not legal, financial or investment advice.Learn more.
Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
Learn More >
Recent Milestones
Raised Funding Round
Jan 1, 1970
Lorem ipsum dolor sit amet, consectetur
Raised Funding Round
Jan 1, 1970
Lorem ipsum dolor sit amet, consectetur
Raised Funding Round
Jan 1, 1970
Lorem ipsum dolor sit amet, consectetur
See more interactive data and historical milestones on desktop for the best experience

About Pricer

CB Rank
59503
Pricer is a in-store digital shelf-edge solutions.
Founded
obfuscation
PublicPost-IPO Debt Atlanta, Georgia, United States101-250 pricer.com
Apps
Information Services
Information Technology
Retail Technology

Funding Rounds

Post-IPO Debt
OBF
in
obfuscation
Post-IPO Equity
OBF
in
obfuscation

Key People

  • Photo of Claes Wenthzel
    Claes Wenthzel: CFO
    Past Role: Newsec, Group Chief Financial Officer
  • Photo of Magnus Larsson
    Magnus Larsson: President and CEO
    Past Role: Edgeware, Vice President Sales APAC & North America, VP Operations

Details

Legal Name Pricer AB
Operating Status Active
Stock Symbol  STO:PRIC-B
Company Type For Profit
About the Company
Pricer AB, founded in Sweden in 1991, is the global leader in providing in-store digital shelf-edge solutions that enhance both store performance and the shopping experience. Their infrared electronic shelf label platform is fast, robust, interconnectable and scalable.
Phone Number 1(866)463-4766
Contact Email info@pricer.com
Predictions & Insights

Growth Insight

See this Growth Insight
Pricer is
Lorem
 to be growing
Top Contributing Factors
Financial Growth

Products & Services

Electronic Shelf Labels (ESLs)
Digital labels that automate price updates and display accurate pricing information on store shelves.
Pricer Plaza
A cloud-based platform that manages and powers the entire electronic shelf label ecosystem, including price updates and task automation.

Unlock More with Crunchbase Pro
  • Full access to financial & funding data on unlimited profiles
  • Export up to 2k results/month for analysis
  • Track market signals on competitors, products, and R&D
  • Preview private company insights and predictions
Financials

Company Funding

Total Funding Amount 
obfuscation
Number of Funding Rounds 2
Unlock company funding data, including rounds, dates, amounts, and investors.
Announced Date  
Transaction Name  
Number of Investors  
Money Raised  
Lead Investors  
Funding Type  
obfuscation
Post-IPO Debt - Pricer Logo
Post-IPO Debt - Pricer
—
obfuscation
— Post-IPO Debt
obfuscation
Post-IPO Debt - Pricer Logo
Post-IPO Debt - Pricer
—
obfuscation
— Post-IPO Debt
obfuscation
Post-IPO Debt - Pricer Logo
Post-IPO Debt - Pricer
—
obfuscation
— Post-IPO Debt
obfuscation
Post-IPO Debt - Pricer Logo
Post-IPO Debt - Pricer
—
obfuscation
— Post-IPO Debt
obfuscation
Post-IPO Debt - Pricer Logo
Post-IPO Debt - Pricer
—
obfuscation
— Post-IPO Debt

Funding Rounds

Total Funding Amount 
obfuscation
Number of Funding Rounds 2
Unlock company funding data, including rounds, dates, amounts, and investors.
Announced Date  
Transaction Name  
Number of Investors  
Money Raised  
Lead Investors  
Funding Type  
obfuscation
Post-IPO Debt - Pricer Logo
Post-IPO Debt - Pricer
—
obfuscation
— Post-IPO Debt
obfuscation
Post-IPO Debt - Pricer Logo
Post-IPO Debt - Pricer
—
obfuscation
— Post-IPO Debt
obfuscation
Post-IPO Debt - Pricer Logo
Post-IPO Debt - Pricer
—
obfuscation
— Post-IPO Debt
obfuscation
Post-IPO Debt - Pricer Logo
Post-IPO Debt - Pricer
—
obfuscation
— Post-IPO Debt
obfuscation
Post-IPO Debt - Pricer Logo
Post-IPO Debt - Pricer
—
obfuscation
— Post-IPO Debt

Investors

Market Intelligence
People
View Profiles & Contacts
Headcount 101-250 Employee Profiles 3 Board Members and Advisors 1 Contacts 117

Employee Profiles

Board Members and Advisors

News

News and Press

News•May 13, 2026
obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated
News•Apr 23, 2026
obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated
News•Apr 22, 2026
obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated
News•Apr 21, 2026
obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated
Access a complete feed of recent news and press, from product launches to leadership changes.
Technology
View Tech Report

Monthly Web Visits

15,996
106.53%
 in past month

IT Spend

$15.4MThis year, Pricer is projected to spend $15.4M on IT, according to Aberdeen.

Interest Signals

TopicSurge Score
Proof of Play Logo
Proof of Play
80
Incredibuild Logo
Incredibuild
78
Visual Artificial Intelligence Logo
Visual Artificial Intelligence
73

Active Website Tech Count

53Pricer is actively using 53 technologies for its website, according to BuiltWith. These include IPhone / Mobile Compatible, Viewport Meta, and  HSTS.
Sub-Organizations
Frequently Asked Questions

Where is Pricer's headquarters? Pricer is located in Atlanta, Georgia, United States.When was the last funding round for Pricer? Pricer closed its last funding round on
obfuscation
from a Post-IPO Debt round.Who are Pricer's competitors? Alternatives and possible competitors to Pricer may include Vusion, Vestcom International, and  PWM Electronic Price Signs.How much funding has Pricer raised to date? Pricer has raised
obfuscation
.
Who We Are
What We Do
Helpful Links
AI Content may contain mistakes and is not legal, financial or investment advice. Learn more.
Terms of Service | Privacy Policy | Sitemap | © 2026 Crunchbase Inc. All Rights Reserved.
(5eb04bf 1)
|