Company Performance Metrics
PressArmy is a service that monitors and analyses social media.
Built initially as an internal tool for providing reporting about social media press around campaigns produced for the Japanese market by creative agency, Ultra Super New, PressArmy has evolved into a service that provides social media reporting for return on investment, consumer
insight, search, key influencer identification and competitor analysis.
Press Army was initially build for the Japanese market and therefore the Japanese content. Being based in an Asian language has allowed Press Army to be built from the ground up to cover multiple languages with complex Asian writing systems as well as the more standard European languages.
Press Army is an ideal tool for marketing professionals and PR specialists who are interested in learning more about the social media footprint of a brand they are responsible for.
