32
Growth Score
pts
Heat Score
-15 pts
Company Performance Metrics
Score
Trend
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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
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Premier Inn is the biggest hotel brand, offering quality accommodation at affordable prices.
- Alison Brittain: CEO
About the Company
Premier Inn is the UK’s largest hotel chain, with over 750 hotels in the UK and Ireland, plus over 68,000 rooms in more locations than any other UK hotel brand, you’ll never be far from a Premier Inn. We have ambitious plans to grow to 85,000 rooms by 2020.
Premier Inn continues to lead the YouGov Hotel Brand Index and has retained its title as
‘Best Value Hotel’ for the sixth year running. In addition, 618 of our hotels have received TripAdvisor’s Certificate of Excellence, awarded to hotels that consistently achieve outstanding guest reviews.
