predictions and comments. The market mechanism aggregates all numeric answers in real-time into meaningful results.

Quantitative results typically show significantly greater accuracy, reliability, and higher differentiation between alternatives, when compared to traditional methods such as questionnaires or focus groups. An interactive dashboard plots all numerical results visually as charts. Qualitative results from Market Talk - a fully integrated social messaging system which elicits respondents' underlying reasons and thinking - yields rich insights and input for the next phases. Prediki is used directly by clients to inform decisions or indirectly through full-service market research firms. Best applied for strategy testing, concept, innovation and idea testing, product testing, package testing, advert testing, and customer value pricing research.